Golden A' Design Award Winner 2021
By Design's Qianjiang House Sales Center communicates through a sophisticated symbolic vocabulary wherein architectural elements function as signifiers of aspiration, transformation, and celestial harmony. The suspended ring installation carries profound archetypal resonance, evoking orbital mechanics, planetary paths, and cosmic order—circles being universal symbols of wholeness, eternity, and perfection across cultural traditions from mandalas to halos. Their interlocking arrangement suggests interconnection, community, and the harmonious relationships between individual units within a greater whole, subtly reinforcing the communal living proposition of residential development. The helical staircase operates as a powerful ascent motif, traditionally associated with spiritual elevation, social mobility, and progressive journey—its continuous unbroken ribbon suggesting seamless transition between states of being. The central architectural model functions symbolically as a microcosm, a miniature world that visitors can survey from above like benevolent deities, inverting normal scale relationships to grant momentary omniscience and implied mastery over future possibilities. Water features within the model carry traditional associations with wealth flow, life force, and purification. The material palette communicates through tactile semiotics: polished surfaces signify refinement and careful attention; white elements suggest purity, new beginnings, and premium quality; metallic textures invoke technological sophistication and contemporary progress. The integration of living trees establishes connection to natural cycles, growth, and organic vitality within technological frameworks, resolving potential tension between constructed and natural realms. The overall spatial generosity—expressed through double-height volume and transparent boundaries—symbolically represents abundance, openness, and unlimited potential. Floor reflectivity creates doubling effects that suggest infinite extension, while the constellation of ceiling lights transforms utilitarian illumination into poetic gesture, elevating commercial function into experiential artistry.
The concept of green and health is used throughout the project, and the prefabricated and recyclable design embodies its own environmental protection idea. In the collocation of artworks and soft outfits, designers use geometric elements and radioactive lines to create a sense of future modernity. The furniture is detachable and washable as much as possible, and the design ingenuity can be found everywhere. In addition, the advantage of higher floor height gives more possibilities and manifestations of decorative lamps.