Golden A' Design Award Winner 2021
The visual communication system for Muse Conceptual Exhibition functions as a sophisticated meditation on perception, knowledge, and the limits of linguistic expression, employing typographic fragmentation as its primary symbolic vehicle. The scattered letterforms of "MUSE" invoke multiple archetypal resonances: the classical Muses of artistic inspiration, the act of musing as contemplative thought, and the museum as repository of cultural memory. Their dispersal across the white void suggests the pre-cognitive state before perception coalesces into understanding—letters exist as pure form before becoming word, mirroring how sensory data precedes comprehension. The choice of white as dominant field carries profound symbolic weight across traditions: purity, possibility, the blank slate of consciousness, the space from which meaning emerges. The ghostly grey elements—circular form and vertical bars—operate as liminal presences, existing at the threshold of visibility much as tacit knowledge exists at the threshold of articulation. The circle traditionally symbolizes wholeness, completion, and eternal return, while vertical bars suggest rhythm, measurement, and the structure underlying apparent chaos. The geometric sans-serif typography connects to modernist ideals of clarity and universal communication, yet its fragmented deployment subverts these associations, proposing instead that meaning resists complete systematization. The accompanying philosophical statement—"Perception is ineffable. We know more than we can say"—references Michael Polanyi's epistemological insights, grounding the visual strategy in established intellectual tradition. The environmental documentation, showing the poster against stone architecture with a bicycle at rest, extends symbolic reading: the bicycle suggests journey and discovery, the stone facade implies permanence and cultural institution, and the glass windows hint at transparency and the desire to see beyond surfaces. The overall design system invites contemplation of how we construct understanding from fragmentary perception.
Muse is an experimental design project studying the musical perception of the human through three installation experiences which provide different ways to experience music. The first is purely sensational using thermo-active material, and the second display the decoded perception of musical spatiality. The last is a translation between music notation and visual forms. People are encouraged to interact with the installations and explore the music visually with their own perception. The main message is that designers should be aware of how perception affects them in practice.