Golden A' Design Award Winner 2021
Woven red lattice structures within Ao Zhang's Roast Duck Restaurant activate profound archetypal resonances with enclosure, protection, and communal gathering that transcend specific cultural boundaries while honoring particular heritage traditions. The vermillion chromatic saturation carries layered symbolic weight across multiple interpretive frameworks, evoking vitality, prosperity, celebration, and the transformative power of fire essential to the culinary arts this establishment celebrates. The biomorphic ceiling forms suggest organic nurturing shapes, perhaps evoking the protective canopy of sheltering trees or the encompassing warmth of domestic hearth spaces, creating an architectural embrace that transforms the act of dining into ritualized communion. The woven grid pattern itself encodes meanings of interconnection, patience, and accumulated craft wisdom, each intersection representing the meeting of individual elements into collective strength, mirroring the social function of the restaurant as a place where individual guests become temporary community through shared culinary experience. The permeability of the screens, allowing light to penetrate while still defining space, suggests the philosophical concept of bounded openness, creating territories that welcome rather than exclude. Geometric tension between the strict orthogonal weave pattern and the flowing organic overall forms may be read as a meditation on the relationship between tradition and innovation, systematic knowledge and inspired creativity, discipline and freedom. The luminous quality of the installation, glowing from within like a giant lantern, transforms the space into a beacon of hospitality and warmth, encoding messages of welcome, celebration, and the elevation of everyday sustenance into meaningful ritual that honors both the food being served and the cultural traditions from which it emerges.
The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine. The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.