365 Studio Beauty Saloon | Design Limn
365 Studio Beauty Saloon by Bogdanova Bureau

365 Studio Beauty Saloon

Golden A' Design Award Winner 2021

The symbolic architecture of 365 Studio Beauty Saloon by Bogdanova Bureau operates through a sophisticated vocabulary of spatial metaphors that transform the commercial beauty establishment into a temple of personal transformation where vertical ascent becomes ritual journey. The spiral staircase functions as the primary symbolic carrier, the ancient archetype of the spiral representing evolution, growth, and the continuous unfolding of potential, here rendered in physical form that clients literally traverse in their movement toward renewal and beautification. The chromatic choice of deep emerald green carries profound connotations across multiple cultural traditions: in Western contexts suggesting nature, renewal, and hope; in Eastern philosophies associated with the heart chakra and emotional healing; in broader material culture evoking precious stones, wealth, and rarity. This deliberate selection transforms functional surfaces into symbolic statements about the value and significance of self-care rituals. The illuminated stair risers introduce the archetypal motif of ascending toward light, each glowing step marking progress on a metaphorical journey from ordinary existence toward elevated states of being, beauty, and self-actualization. The transparent glass balustrades encode values of openness, clarity, and contemporary transparency while maintaining necessary safety, symbolically suggesting that the transformation process remains visible and demystified rather than hidden behind closed doors. Biophilic elements through the palm fronds invoke paradise imagery and natural vitality, reinforcing the salon's implicit promise of restoration and life enhancement. The spherical pendant lights descending through the void suggest celestial bodies or floating orbs of wisdom, their vertical arrangement creating a symbolic axis mundi connecting earthly and elevated realms. The warm timber elements provide grounding materiality suggesting natural authenticity and warmth of human care against the cooler precision of the architectural gesture, encoding the balance between technological sophistication and human touch essential to beauty services. The double-height spatial volume itself communicates abundance and generosity, the expansive atmosphere contrasting with utilitarian cramped spaces to position the beauty ritual as worthy of monumental architectural treatment.

The key element of 365 Studio's interior is the stair with a green steel banister. Rounded shapes of the banister add some dynamics and continuity to space. The crucial aspect of 365 Studio's interior is its ergonomics and thoughtful logistics inside the space where up to five masters can work with the client at the same time. Good beauty studio reminds me of a pit stop in Formula-1 where a group of professionals change wheels and refuel a car within a couple of seconds. When masters are doing their business the customer feels calmness and trust.