Silver A' Design Award Winner 2021
Golden crescents arching above stylized bovine heads activate lunar symbolism deeply embedded in East Asian cultural consciousness, where the moon represents cyclical renewal, family reunion, and the eternal return of auspicious occasions marked by shared feasting and gift exchange. The ox motif functions as a powerful archetypal symbol drawing upon zodiacal traditions where this animal embodies diligent labor, patient strength, abundant harvest, and the prosperity that rewards steady effort, qualities particularly valued in contexts of food production and culinary craftsmanship. The dominant chromatic field of vermillion and orange operates within established color vocabularies where these warm earth-fire tones signify vitality, good fortune, joy, and the life-giving energy traditionally associated with celebratory occasions and blessed transitions. Complementary insertions of deep blue create heaven-earth dialogues within the color system, grounding celestial golden elements against terrestrial warmth in harmonious balance reflecting cosmological ordering principles. The pictographic grid elements function as iconographic inventories, encoding regional identity through simplified architectural silhouettes suggesting traditional building typologies, culinary implements indicating food preparation traditions, and cultural artifacts that collectively construct a visual geography of heritage and belonging. Geometric patterns underlying primary illustrations reference traditional decorative vocabularies including lattice work and interlocking forms that carry accumulated cultural meaning through centuries of ornamental application. The bilateral presentation of typography integrating calligraphic and romanized letterforms speaks to contemporary cultural positioning where heritage products navigate between local authenticity and global accessibility, encoding dual identity through parallel textual systems. The overall compositional strategy of layered abundance, with multiple packages cascading across the visual field, evokes themes of prosperity, generosity, and the multiplication of blessings associated with festival gift-giving traditions where quantity and quality together communicate respect and affection toward recipients.
This design pays attention to the category expression of product attributes, and forms different design feelings through the different raw materials of products. In the same way, the diversity of colors enriches this design and increases the sense of richness of food. Transparent handbag is a good display of the products inside, in order to unnecessary waste of materials, the handbag is designed into a secondary use of the layout more concise and fashionable.