Golden A' Design Award Winner 2021
The aerial perspective employed in this exhibition documentation carries profound symbolic weight, positioning the viewer as an omniscient observer surveying a miniaturized world below, a perspective traditionally associated with divine oversight, urban planning authority, and comprehensive understanding of complex systems. The grid pattern created by the overhead truss system evokes archetypal associations with order, rationality, and the imposition of human organizing principles upon chaotic possibility, while simultaneously referencing the neural networks and digital infrastructures that define contemporary connectivity. The chromatic choice of deep violet-blue saturating the floor plane traditionally symbolizes twilight threshold states, technological frontiers, and the liminal space between present reality and future possibility. Warm amber light functioning as counterpoint to this coolness suggests human presence, hearth, gathering, and the enduring need for warmth and connection within technological environments. The cartographic floor pattern functions as a spatial metaphor, suggesting that visitors literally walk upon the conceptual representation of the interconnected city, their physical movement through space becoming participation in the larger urban narrative. The vertical white structures rising throughout the space evoke tower archetypes, aspirational forms that throughout human history have symbolized achievement, visibility, and the desire to transcend earthly limitations. This environment constructs meaning through the careful orchestration of opposites, cool and warm, vast and intimate, technological and human, ultimately proposing that harmonious integration rather than opposition defines the path forward.
The annual international Municipal Innovation Exhibition and Conference takes place in Tel Aviv, Israel. The concept design for this year fair derived from the topic of innovation pertaining to Smart Cities. The design brief intended to create an experience along 3000 m2 where each visitor would be embarked in the discovery of the most recent innovations in regards to the City. The creation of a vertical town above an increasing urbanized world aimed to stimulate the imagination of the visitor with the feeling of finding himself in a City of Tomorrow.