Golden A' Design Award Winner 2022
Interpreting Zhang's 37 Interactive Entertainment HQ Highrise Building through architectural and spatial symbolism reveals layered meanings encoded within its formal vocabulary, the triangular voids penetrating the building mass may evoke ascending energy and aspiration, the triangle traditionally associated with dynamic stability and upward movement suggesting organizational ambition and progressive vision, these apertures simultaneously create threshold conditions transforming solid mass into permeable membrane that mediates between interior community and exterior urban context potentially symbolizing transparency and openness in corporate culture, the visible structural exoskeleton communicates honesty and authenticity through expressed construction revealing rather than concealing the building's skeletal framework as metaphor for organizational integrity, the integration of verdant terraces within this technological envelope suggests synthesis of natural and artificial realms potentially encoding values of environmental stewardship and biophilic awareness increasingly central to contemporary corporate identity, the building's chromatic presentation during twilight creates meaningful contrast between the cool crystalline exterior and warm interior glow establishing symbolic dialogue between public institutional presence and private human activity within, the tower's silhouette against the metropolitan skyline positions it as civic landmark suggesting organizational commitment to place-making and urban contribution beyond mere commercial function, the diagonal structural members crossing the triangular apertures may reference architectural traditions of expressed structure while creating dynamic visual energy that breaks orthogonal monotony, numerical symbolism appears through the repetition of triangular forms potentially referencing the organization's numeric identity, the overall formal language balances technological sophistication with humanistic considerations suggesting an organization that values both innovation and wellbeing, the relationship established with the distant broadcast tower creates visual dialogue between two vertical landmarks potentially symbolizing communication and connectivity central to entertainment industry identity
As a leading enterprise in Guangzhou's entertainment industry. The design concept of GWP echoes and resonates with corporate culture of 37 Interactive Entertainment Network Technology Group. The project design fully balances a series of technical implementation issues such as function, space comfort, ecological energy saving, and assembly construction. GWP proposes to create a future-oriented, people-oriented, lively and interesting space for this headquarters office environment, creating a rich and diverse space experience and interaction.