Silver A' Design Award Winner 2022
Within the symbolic vocabulary of HUI QIONG YANG's Tianmu Yunwu Tea Packaging, the paired mythological creatures function as guardians and harbingers of fortune, their composite forms drawing upon traditions of auspicious beasts that have protected precious goods and blessed their recipients for centuries. The qilin-like figures, combining elements of dragon, deer, and flame, traditionally appear at moments of significance, their presence here suggesting that the tea within partakes of similar specialness and blessing. The cloud motifs carry layered significance, simultaneously referencing the literal yunwu mist that nourishes high-mountain tea plants, the celestial realms from which auspicious creatures descend, and the ephemeral pleasure of tea's aromatic steam. The chromatic pairing of gold and jade green against black ground evokes the precious materials of classical culture, suggesting that the tea merits presentation worthy of treasures while the black ground provides the contemplative void from which appreciation emerges. The geometric progression from rectangular to rounded to pyramidal forms across the packaging layers might be understood as movement from earthly container through softened vessel to mountain-peak individual portion, recapitulating the journey from cultivation through refinement to consumption. The number nine, represented in the grid of pyramidal sachets, carries traditional associations with longevity, completeness, and imperial blessing, suggesting abundance and auspicious wishes for the recipient. The layered unboxing ritual creates a phenomenology of revelation that slows time and cultivates attention, transforming commercial transaction into gift-giving ceremony.
This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The packaging gift box as a whole is a two-layer pull-up structure in the shape of a mountain, and visually integrates the expression of mountains, ground, clouds, and Queen Mother's feast culture. It is not only easy to identify, but also easy to spread quickly in the market. The aesthetic design style gives Tianmu Yunwu tea product packaging a unique visual and beautiful experience.