Golden A' Design Award Winner 2022
The symbolic architecture of this extraordinary publication operates on multiple interpretive levels, encoding meanings that resonate with themes of cultural memory, embodied knowledge, and the passage of time. The embossing technique itself functions as profound metaphor, the physical raising of images from flat surfaces paralleling the act of bringing forgotten practices into contemporary consciousness, making the invisible visible and the overlooked prominent. The monochromatic warm palette carries rich connotations: cream and gold together evoke parchment manuscripts, archival documents, museum artifacts, and memorial plaques, positioning these craftspeople within frameworks of cultural treasure and historical significance deserving preservation. The choice to depict artisans actively engaged in their work rather than posed formally emphasizes process over product, honoring the kinetic intelligence and embodied skill that cannot be captured in static object documentation alone. The stonemason's muscular torso, rendered with almost classical attention to anatomy, may evoke traditions of heroic labor representation while his work with memorial stones adds layers of meaning around permanence, memory, and the irony of impermanence in his own trade. The broom maker's seated posture suggests meditative practice, the cross-legged position carrying associations with contemplation, patience, and Asian philosophical traditions of mindful craft. The diagonal sweep of the sapu lidi broom creates dynamic tension while its humble domestic function speaks to the dignity of everyday objects and their makers. Bilingual presentation honors multicultural heritage while asserting equality between linguistic traditions. The book format itself symbolizes preservation, transmission, and the power of documentation to extend cultural memory beyond individual lifespans. The tactile dimensionality invites physical engagement that mirrors the haptic nature of the crafts depicted, creating embodied understanding through form itself.
The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.