Golden A' Design Award Winner 2023
Pink's cultural resonance as a chromatic vessel for associations with youth, vitality, femininity, and gentle nurturing receives full expression in TIGER PAN's packaging vision, where the color transcends mere aesthetic preference to become meaningful brand territory communicating wellness aspirations. The triangular logo form, oriented with apex ascending, traditionally carries symbolic weight suggesting aspiration, elevation, and upward movement—archetypal associations with growth, achievement, and transcendence that align meaningfully with product promises of rejuvenation and vitality. The incorporated checkmark element functions as a contemporary ideogram of affirmation, approval, and positive completion, creating efficient visual shorthand that transcends linguistic boundaries. The floating presentation, with the package suspended against its chromatic field, may evoke archetypal imagery of lightness, liberation from earthly weight, and transformative potential—the object exists in liminal space between grounded reality and aspirational possibility. The rounded rectangle form, avoiding angular severity in favor of soft radii, speaks to design languages emphasizing approachability, organic warmth, and gentle effectiveness over clinical harshness. The debossed typography, creating dimensional letterforms through subtraction rather than addition, suggests authenticity and permanence—messages carved into rather than applied upon, implying lasting rather than superficial transformation. The monochromatic environment, extending the product's chromatic identity into surrounding space, creates what might be understood as brand cosmology—a complete world defined by singular chromatic commitment. The vertical arrangement of "COLLAGEN YOUNG" may reference traditional calligraphic reading patterns while emphasizing the semantic connection between the functional ingredient and its promised outcome. The bilateral typographic presentation, honoring multiple linguistic traditions, embodies inclusive communication philosophy while demonstrating respect for diverse consumer communities. Through these accumulated symbolic choices, the packaging constructs meaning beyond functional information delivery, inviting consumers into aspirational narrative.
Yep uses products with beauty and content to convey the attitude of sweet life and cool work to young and energetic people and fashionable and cutting-edge women with attitudes. The shape of the outer box is a triangle, which means the stability and powerful power of the product and consumer women. The pink and elastic logo conveys the touch of youthful vitality and seeks the balance between trust and fashion.