Golden A' Design Award Winner 2023
The packaging system for this sparkling wine collection functions as a sophisticated visual narrative encoding heritage, craftsmanship, and celebratory aspiration through carefully orchestrated symbolic elements. The prominent founding date serves as temporal anchor, invoking continuity across generations and the accumulated wisdom of traditional production methods passed through time. The diagonal compositional arrangement transcends mere display efficiency, activating associations with ascension, progress, and festive energy while creating visual momentum that mirrors the effervescence contained within. Color-coded accent bands establish a symbolic taxonomy wherein lavender-purple may suggest delicacy and floral notes, tangerine-orange communicates warmth and conviviality, and teal-blue offers refreshing coolness, each preparing psychological expectations for the sensory experience to follow. The gilt foil capsules carry powerful connotations of treasure, ceremony, and the threshold moment preceding revelation, transforming the practical closure into ritualistic seal awaiting the celebrant's hand. Script typography references historical document traditions and personal correspondence, suggesting authenticity and human craft in contrast to industrial anonymity. The interplay between transparent glass revealing liquid contents and opaque label concealing brand narrative embodies the fundamental tension between immediate sensory pleasure and deeper appreciation developed through knowledge. Rose and amber liquid hues connect to broader symbolic traditions associating these colors with romance, warmth, celebration, and the golden glow of shared company. The careful studio presentation elevates commercial product into aesthetic object, suggesting these bottles deserve the contemplative attention typically reserved for collected art, positioning consumption itself as cultural participation rather than mere refreshment.
The Bolgrad brand embodies the essence of the southern regions of the Ukrainian coast: light atmosphere, great climate and good winemaking. The year 1821, which is indicated on the label and is its centerpiece, is the year the city of Bolgrad, located in the Odessa region in the south of the country, was founded. Bolgrad is the first Ukrainian producer who decided to bring to the market a sparkling wine in a lower and wider bottle, which is more typical of western producers. The design of this product reflects progressiveness, high status and adherence to European traditions of winemaking.