Silver A' Design Award Winner 2024
Within the symbolic vocabulary of experiential design, this environment operates as a carefully orchestrated theater of transformation and creative possibility, the circular forms recurring throughout from suspended LED rings to floor platforms to cylindrical kiosks invoke archetypal associations with wholeness, cycles, and cosmic order, while their multiplication and variation suggest abundance and generative creative energy, the chromatic program carries rich connotative weight with magenta traditionally associated with creativity, imagination, and unconventional thinking, violet suggesting artistic vision and spiritual elevation, and chartreuse embodying vitality, growth, and innovative freshness, the op-art patterning of black and white stripes activates perceptual dynamics that metaphorically suggest the way fashion and design challenge stable perceptions and invite new ways of seeing, the rainbow holographic surfaces invoke contemporary digital culture aesthetics while connecting to traditional symbolism of prismatic light as representing full spectrum possibility and inclusive celebration, the golden metallic framing elements throughout speak to aspirational value, achievement recognition, and the elevated status accorded to creative excellence within this curated environment, the suspended central installation functions as axis mundi connecting ceiling and floor while its tiered structure suggests hierarchical ascent toward creative accomplishment, the collage aesthetic of the background walls embodies postmodern principles of appropriation, recombination, and plural reference that characterize contemporary creative practice, typographic elements rendered in gradient colors communicate verbal identity while participating in the overall visual composition as formal elements, the curvilinear floor pathways traced in neon suggest journeys of discovery and the meandering exploration appropriate to creative encounter, overall this environment may be understood as constructing a liminal threshold space where visitors transition from everyday consciousness into heightened aesthetic receptivity appropriate for engaging with fashion and design innovation.
Asia's premier fashion event Centrestage was held from 9 - 11 Sep 2022. The extravaganza brought together more than 240 fashion brands from 15 countries and regions, offering visitors a trip through numerous phygital experiences, including visits to the metaverse. A number of different interactive experiences were featured at the fairground. The Centreverse, jointly developed by Microsoft AltspaceVR and Mirum, where visitors can create their own fashion avatars and interact with others in a virtual world.