Platinum A' Design Award Winner 2024
The powder blue chromatic selection for Exeed Es's Electric Vehicle operates within a rich tradition of color symbolism, wherein blue has long signified tranquility, trust, technological advancement, and environmental consciousness across numerous cultural contexts. This particular azure tonality may evoke associations with clear skies, pure water, and breathable air, values central to the sustainable mobility narrative that electric vehicles embody in contemporary culture. The horizontal light signature spanning the front fascia functions as a contemporary interpretation of the archetypal face, transforming the vehicle into an entity capable of expression and recognition, a design strategy that humanizes technological objects and facilitates emotional connection. The fastback silhouette participates in the longstanding automotive archetype of forward motion even in stillness, the wedge form suggesting aerodynamic efficiency and velocity potential that speaks to deep cultural associations between streamlined shapes and progress. The architectural presentation context, with its columnar arrangement, invokes classical temple imagery, positioning the vehicle within a sacred precinct that elevates commercial product to cultural artifact worthy of contemplation. The reflective floor surface creates a doubling effect that suggests transcendence of material limitations, the vehicle existing simultaneously in earthly and mirrored realms, an archetypal threshold between states of being. The wheel design, with its turbine-like spoke pattern, references historical associations between rotation, cosmic cycles, and transformative energy, while the integrated technological features throughout communicate membership in a forward-looking community of innovation. The overall compositional strategy of isolation against neutral backgrounds employs the visual rhetoric of the precious object, inviting the meditative attention typically reserved for significant cultural artifacts.
Exeed Es, with superior comfort as the brand DNA, brings users a warm feel as if they were at home. Exeed Es not only meets the expectations of users for a better travel mode but also is a new exploration of Exeed in the field of electric vehicles. Following the idea of the aesthetics of wind motion, Exeed Es realizes an elegant and unique style, and the ultralow Cd enables reduced energy consumption for long and sustainable driving distances when contributing to a quiet atmosphere. The interior design based on the idea of Melody of Flowing Water highlights the blend of nature and technology.