Starka Wildside Bottle Design And Labels | Design Limn
Starka Wildside Bottle Design And Labels by Asta Kauspedaite

Starka Wildside Bottle Design And Labels

Silver A' Design Award Winner 2024

Within the symbolic vocabulary of Asta Kauspedaite's packaging design, the central avian figure operates as a powerful totemic presence connecting the product to mythological traditions where birds serve as messengers between earthly and spiritual realms, their appearance in wilderness settings traditionally signifying transformation, watchfulness, and access to hidden knowledge. The illustration style deliberately invokes nineteenth-century naturalist engravings, those meticulous documentary images from an era when scientific observation and romantic wonder coexisted, suggesting that wildness can be studied and appreciated without being tamed. The chromatic architecture carries substantial symbolic weight, with the deep teal ground evoking primordial forest depths where wild berries grow untouched, while golden elements traditionally associated with solar energy, wisdom, and value transformation suggest the alchemical process whereby raw ingredients become refined spirit. The purple accent bands introduce associations with nobility, mystery, and the threshold between ordinary and sacred experience, appropriately positioning the consumption ritual as somewhat ceremonial. The environmental staging against raw stone activates geological time symbolism, suggesting patience, endurance, and the slow accumulation of character that fine spirits share with ancient rock formations. The diagonal placement of the bottle creates dynamic tension suggesting forward movement and adventure rather than static display, inviting the viewer into narrative possibility rather than mere observation. The bottle's rectangular form with softened edges represents the meeting point between human geometry and natural organic form, echoing the product concept of wildness refined through craft tradition.

The Starka family, which is based on deep-rooted tradition, has a new member - the youthfully daring Starka Wildside. Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries. Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. The stork character, which has become a symbol of the Starka family, turned into a special youthful appearance this time.