Golden A' Design Award Winner 2025
The ceiling installation in Masato Kure's design functions as a powerful spatial metaphor, with the thousands of descending rods potentially evoking natural phenomena such as rainfall, stalactites, or fields of grain, each carrying associations of abundance, natural beauty, and cyclical renewal appropriate to a space dedicated to precious adornment. The undulating wave pattern suggests fluidity and organic growth, perhaps referencing the continuous flow of tradition and innovation that characterizes jewelry craftsmanship across cultures. The central cylindrical element operates as an axis mundi, a symbolic world pillar connecting earthly commerce with aspirational values, its metallic surface reflecting light in ways that echo the luminous qualities of the precious metals and gemstones displayed throughout the space. The suspended elliptical ring above creates a mandala-like form, traditionally associated with wholeness, completeness, and cosmic harmony in various cultural traditions. The chromatic choice of predominantly white elements carries associations of purity, clarity, and transcendence, while the singular cerulean accent introduces celestial connotations, blue historically linked to truth, wisdom, and the infinite in numerous symbolic systems. The material vocabulary establishes meaningful contrasts between the organic softness suggested by the massed rod installation and the technological precision of brushed metallic surfaces, potentially encoding tensions between nature and artifice, tradition and modernity, that resonate with contemporary luxury positioning. The spatial openness and generous proportions communicate accessibility and welcome while maintaining an atmosphere of exclusive refinement, achieving the delicate balance required in environments where commercial transaction aspires to ceremonial significance.
This jewelry boutique, a composite store gathering various jewelry brands, offers a space where the allure of gems and accessories shines. Inspired by the concept of an accumulation of gems, the spatial design is crafted with a series of white rods, arranged along mathematical curves to form a structured, three-dimensional ceiling pattern. These rods create geometric shapes that change depending on the viewing angle, echoing the intricate play of light seen in the gems themselves.