Silver A' Design Award Winner 2025
Toshiharu Kurisu's fragrance interface operates as a sophisticated translation mechanism between sensory modalities, encoding the invisible architecture of scent into navigable visual and linguistic systems that invite intuitive exploration, the chromatic gradient strategy—transitioning from magenta through coral to yellow—carries substantial symbolic weight, drawing upon cross-cultural associations between warm colors and emotional warmth, sensory pleasure, and intimate experience, these spectral transitions may evoke the progression from mysterious depth to bright accessibility, from complex base notes to fresh top notes, creating a visual analog for olfactory structure, the glass vials function as archetypal vessels of essence, their transparency suggesting honesty and purity while the organic cork stoppers invoke traditional craft, natural materials, and the careful preservation of precious contents, the constellation-like arrangement of these vessels across the illuminated field suggests a cosmology of scent, each fragrance a point of light in a personal universe awaiting discovery, the typographic landscape transforms adjectives into waypoints, creating a semantic map where navigation occurs through feeling-states rather than technical specifications—"Romantic," "Glamorous," "Unique," "Spatial" become territories to explore rather than mere descriptors, this approach privileges emotional intelligence and personal resonance over expert knowledge, democratizing the fragrance selection process, the human hand entering the frame completes the experiential circuit, transforming static display into active dialogue between user and system, the gesture of pointing—that most fundamental human act of selection and intention—connects the technological interface to embodied human agency, the numbered indicators suggest systematic organization underlying the poetic surface, a hidden order that supports rather than constrains personal discovery, the overall symbolic architecture positions fragrance exploration as a journey of self-knowledge, where selecting a scent becomes an act of articulating identity through the language of sensation.
This interactive signage system offering a new way to experience and enjoy fragrances through the fusion of scent and language. Utilizing the AI powered technology Kaorium, which visualizes the characteristics of fragrances, users can delve into their personal perceptions of scents and explore descriptive words that resonate with their impressions. This allows them to discover fragrances that perfectly align with their individual sensibilities.