Golden A' Design Award Winner 2025
The expansive digital interface within CHERY's E02 design operates as a sophisticated visual communication system encoding multiple layers of meaning through its chromatic choices, imagery selection, and spatial organization. The selection of aqueous imagery as the default visual environment activates deep archetypal associations with water as symbol of flow, emotional depth, journey, and purification across numerous cultural traditions, while the aerial perspective suggests a transcendent viewpoint, perhaps evoking the sensation of flight or elevated consciousness. The solitary wooden boat floating within this digital seascape functions as a potent symbol of individual passage, self-determination, and peaceful navigation, its warm orange-brown coloration creating visual warmth against the cool expanses of blue while suggesting natural materials and traditional craft in counterpoint to the technological environment. The chromatic gradient from deep turquoise through cyan to sandy beige may be understood as encoding a transition narrative, suggesting movement from depth to surface, from immersion to emergence, from contemplation to action. The tripartite organization of the interface echoes classical compositional principles while mapping functional zones onto symbolic territories: left for navigation and temporal media suggesting past and future; center for the contemplative present; right for environmental data connecting interior to exterior conditions. The rounded rectangular forms of interface elements suggest approachability and safety, their soft corners encoding friendliness and organic integration contrasting with the hard technological substrate. The integration of purple accent lighting on the steering wheel introduces associations with luxury, creativity, and transitional states, historically associated with royalty and spiritual transformation. The overall design philosophy appears to propose that technology might serve as a portal to restorative visual environments, encoding a belief in design's capacity to mediate between mechanical function and human psychological flourishing.
The Hmi of Chery E02, based on the Atomic Design, achieves optimization and simplification of interface elements while focusing on interactivity, safety, color visualization, voice assistance, and innovative design details. This approach drives the automotive industry toward greater intelligence, human centric design, and standardization, significantly enhancing the overall standard of automotive Hmi systems.