Bronze A' Design Award Winner 2025
Geometric repetition establishes the primary symbolic structure within this spatial composition, with the hexagon functioning as organizing principle that carries multiple layers of cultural meaning: the six-sided form evokes natural pattern formation observed in honeycomb cellular architecture, invoking associations with collaborative efficiency, organic growth, structural optimization, and emergent complexity arising from simple repeated units, while simultaneously suggesting molecular and crystalline structures that resonate with contemporary design's fascination with biomimicry and pattern languages derived from observation of natural systems. The chromatic triad of blue, orange, and gray deployed throughout the environment operates within established color psychology frameworks, with the cool cerulean blue traditionally associated with trust, stability, professionalism, and calm rationality—qualities long privileged in corporate identity systems—while the warm burnt orange introduces complementary energy suggesting creativity, innovation, approachability, and dynamic thinking, the pairing creating visual and conceptual tension between traditional corporate conservatism and contemporary organizational cultures that value agility and human-centered approaches. The deliberate exposure and colorful articulation of mechanical infrastructure transforms functional necessity into symbolic statement, rendering visible what architectural convention typically conceals and thereby participating in industrial aesthetic traditions that celebrate honest material expression, structural legibility, and transparency—this gesture reading within contemporary workplace semiotics as signifier of organizational authenticity, operational transparency, and comfort with revealing rather than mystifying institutional processes, potentially communicating progressive values and rejecting hierarchical spatial conventions that historically separated served spaces from servant spaces. The spatial organization that disperses seating into informal clusters rather than imposing linear ranks facing an authority point encodes democratic spatial values, suggesting organizational flattening and collaborative peer relationships rather than hierarchical structures, with the welcoming hospitality-derived lounge furniture implying that corporate environments should prioritize human comfort and well-being, acknowledging employees and visitors as whole persons deserving residential-scale amenity rather than merely functional accommodation. The proportional relationship between saturated chromatic accents and neutral background surfaces demonstrates chromatic restraint that allows color to function as strategic punctuation rather than dominant presence, this measured deployment suggesting sophistication and confidence—the spatial equivalent of the well-edited wardrobe where quality basics support occasional bold gestures—and creating framework where individual colorful elements achieve heightened legibility through surrounding neutrality. The hexagonal wall relief that combines flat and projecting cells creates optical dynamism through dimensional variation, the three-dimensional geometry suggesting depth, complexity, and multifaceted perspective, potentially serving as spatial metaphor for organizational complexity where individual cells or units combine into coherent larger patterns, each maintaining distinct identity while contributing to collective whole. The integration of organic decorative elements—the butterfly installation visible in the middle ground—introduces nature symbolism within geometric rigor, butterflies carrying universal associations with transformation, metamorphosis, lightness, and natural beauty, their presence potentially suggesting organizational narratives around transformation, growth, emergence, or change management, while also providing biophilic visual relief that acknowledges human psychological need for nature connection even within urban commercial contexts. The material palette progression from refined timber with pronounced grain figuring through sophisticated textile upholstery to industrial-grade flooring and exposed systems reflects layered approach to authenticity, celebrating both craft quality in finish elements and raw functional honesty in infrastructure, this combination suggesting institutions comfortable with complexity and multiple truths existing simultaneously. The ceiling as geometric field composed of hundreds of modular hexagonal cells evokes democratic principles where no single element dominates and pattern emerges through collective arrangement, while the lighting embedded within selected cells suggests distributed intelligence or network thinking where activation points spread throughout rather than concentrating at single command center. The warm-cool lighting gradient that distinguishes naturally illuminated perimeter from artificially lit core creates phenomenological variety that may unconsciously influence how occupants experience and inhabit different zones, the warm daylight suggesting connection to exterior world and natural temporal cycles while controlled interior illumination ensures consistent task visibility regardless of external conditions, this duality potentially representing balance between organic human needs and functional operational requirements that characterizes contemporary workspace design philosophy seeking to humanize commercial environments without sacrificing performance.
The design was based on a new trend in image and architecture for offices worldwide. Its concern for the social, environmental and labor wellbeing of its employees has led it to implement strategies of technology development and start readapting its corporate offices according to actually environment. The Center or heart of the corporate offices is accented with interaction in dynamic furniture, informal sofas and mobile seats, coffee, copies and printing stations. It was adapted with high technology equipment in order to facilitate communication.