Geneus DNA and GATTA Multifunctional retail store

The curved aluminum armature of Virachditchaphong's retail intervention activates archetypal associations with protective enclosure and transformative passage, the tunnel form functioning as a spatial threshold that separates quotidian commercial activity from the specialized experience within while simultaneously beckoning visitors forward through its perspectival invitation. The ribbed structural system evokes biological metaphors including the protective cage of ribs surrounding vital organs and the segmented bodies of creatures that suggest both organic growth and technological precision, positioning the design within contemporary biomorphic traditions that seek to reconcile natural form with manufactured material. The elliptical counter operates as the symbolic heart of this protective enclosure, its organic curvature establishing a gathering point that recalls ancient traditions of the communal hearth while its elevated position creates the ritual staging appropriate to hospitality exchange. Transparency in the ghost stools suggests values of openness, honesty, and dematerialization, their see-through quality communicating that this environment has nothing to hide while reducing visual obstruction that might compromise the architectural experience. The suspended illuminated symbol at the apex occupies a position traditionally reserved for sacred or orienting elements in architectural composition, functioning as both wayfinding beacon and brand altar that marks the spiritual center of the commercial microcosm. Chrome and brushed aluminum carry cultural associations with futurity, technological advancement, cleanliness, and precision, their reflective surfaces suggesting clarity of purpose while their cool temperature communicates professional competence over domestic warmth. The mesh panels mediating between interior and exterior establish a liminal zone of partial visibility that maintains connection to the surrounding community while defining protected territory, embodying the contemporary retail challenge of appearing simultaneously exclusive and accessible. The single human figure positioned at the counter suggests the archetypal encounter between seeker and provider, their white garment echoing the luminous ceiling elements while their patient stance communicates the contemplative pause that quality hospitality occasions.

This interior concept integrates Geneus DNA’s personalized genetic services with GATTA Café, reflecting innovation and a healthy lifestyle. "GATTA" comes from the four DNA bases—A, C, G, T—symbolizing personalized health. The design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette embody the brand’s ethos, connecting science with lifestyle. Despite facing many challenges, the project was successfully completed and became a stunning success