Golden A' Design Award Winner 2020
The spatial semiotics of Michael Setter's Noble Energy Israel Offices operates through a deliberate dialogue between exposure and enclosure, transparency and intimacy, that reflects contemporary organizational values around openness, collaboration, and employee-centered design philosophy. The aquamarine chromatic field carries associations with water, depth, clarity, and calm, establishing an environmental psychology that may support focused thinking and emotional equilibrium while distinguishing the space from conventional corporate neutrals that often signal hierarchy and formality. The exposed mechanical systems function as symbols of organizational transparency, suggesting a corporate culture that values honesty over concealment, process visibility over hidden operations. The warm wood elements, particularly the oak media unit, introduce archetypal associations with natural materials, craft traditions, and domestic comfort, counterbalancing the industrial vocabulary with references to hearth and home that humanize the professional environment. The coral shell chairs operate as chromatic and formal punctuation, their warm hue carrying associations with vitality, warmth, and organic life that animate the cool palette, while their curved forms reference mid-century modern design heritage with its optimistic humanism and ergonomic consciousness. The slatted screens that frame and partially enclose the lounge zone function as threshold markers, architectural elements that traditionally signal transition between realms, here mediating between more public circulation and the semi-private retreat of the conversation area. The potted plants distributed throughout the shelving unit invoke biophilic design principles, the presence of living elements carrying symbolic weight related to growth, care, nurturing, and the integration of natural systems within built environments. The circular sculptural objects and radial decorative elements introduce geometric symbolism associated with wholeness, completion, and cosmic order. The layered spatial composition, with its overlapping screens and translucent curtains, creates depth and mystery that invites exploration rather than presenting everything immediately, a spatial narrative that rewards investigation and suggests that meaning accumulates through sustained engagement rather than instant comprehension.
Noble Energy is an independent exploration and production company, which energizes the world by safely and responsibly delivering oil and natural gas to the marketplace. Noble Energy Israel is drilling natural gas from Mediterranean reservoirs. The main inspiration of the design was the gas platform: its geometry, its materiality and color scheme, and the feeling one has standing on it.